Tom Brady’s unarguably handsome face fills the cover of his new book. It has a sharply designed logo — “TB12” — combining his initials and the number he wears on his New England Patriots jersey.
The book — “The TB12 Method: How to achieve a lifetime of sustained peak performance” — is a well-intentioned manual preaching the gospel of alternative exercises and diet, the stuff that’s made Brady a champion and a star into his 40s.
Keep your muscles soft and able to absorb punishment. Eat organically. Stay away from processed sugars.
It’s good advice. And it’s a New York Times bestseller.
It’s also very different from the PR17…