Since shots equal money, some PGA Tour golfers embrace data science in...

Since shots equal money, some PGA Tour golfers embrace data science in their tactics and preparation

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PALM BEACH GARDENS, Fla. — On the eve of the 2011 RBC Heritage, a numbers whiz nicknamed the Accountant approached PGA Tour pro Brandt Snedeker on the practice green and told him he would win the tournament.

Snedeker shrugged off the comment until he hoisted the trophy Sunday after beating Luke Donald in a playoff.

Then he found the numbers ace, Mark Horton, and said: “What is it that you do? And explain it to me like I’m an infant.”

Next, Snedeker recalled, “he used data and analytics to prove why he thought I’d win at Harbour Town. I thought, ‘Why am I not doing this?’”

Horton, a retired executive for British grocer Tesco, developed a system for mining the data…



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